First Major department store in London to adopt Google Business Photos

Source: Computerworld UK

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John Lewis has revealed that it has become the first major department store chain to adopt Google Street View.

The mapping of the London Oxford Street store is one of three trials the department store is running over the Christmas period to improve customer experience. Google recently added airports and train stations, including Gatwick Airport, Manchester and most of the London mainline stations, to its Street View database.

Simon Russell, director, retail operations development at John Lewis, said: “We intend to keep investing and innovating in our shops so that they remain compelling and hassle-free places for customers, offering multiple reasons to visit them. Partly this will see us use an increasing amount of technology to make shopping easier and offer more ‘in shop help.”

Visitors to the retailer’s seven-floor, flagship store will now be able to virtually walk the aisles and plan their trip using the virtual tour designed by Ideal Insight.

If the Google Map trial is successful, the virtual tour could be rolled out to other branches in the next two years.

See the Google Virtual Walkthrough here.

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